Verve’s boldest acquisition campaign to date: the 10K Sample Drop. Entirely my concept, I was the driving force behind the campaign - from idea to design, art direction, editing, and even stepping in front of the camera for the first time.

The aim was to inject personality into a brand that had previously lacked a human voice, using storytelling and entertainment to make Verve feel fun and relatable. By tackling taste - the biggest barrier to buying greens - through authentic street interviews, founder storytelling, and a cultural collaboration with Represent, I gave the brand a new edge.

The results were our best yet: overall watch time doubled, and we saw a 46% uplift in new customer sales that month. It marked a turning point for Verve - and for me as a creative lead, proving I could own a campaign end to end.