I led the creative direction for Ashley Stobbart’s ambassador launch, positioning her as a trusted advisor while keeping her relatable and likeable through clean, clinical-esque visuals.

My hero concept, The Wellness Hotline, was designed around the key drivers of engaging content — hot takes, timed answers, and a balance of education and entertainment. The campaign resonated strongly, with The Wellness Hotline becoming Verve’s most-liked organic post ever and setting a new benchmark for ambassador-led content.